The shifting map of Asian travel
Where will Phuket’s next guests come from?
How Phuket’s source markets are shifting, what the Gulf opportunity really requires, and why resorts should measure the value visitors leave behind, not just arrivals.
Speaking.
Evidence-led ideas on travel, tourism and destinations. Each talk comes with its argument, sources and slides.
The outbound Saudi opportunity
Why the world’s travel and tourism companies cannot afford to wait
Saudi outbound spending passed SR 110 billion in 2025. Who the Saudi traveler is today, where destinations get it wrong, and what the winners do differently.
Events as transformational experiences
How participative and co-created events drive high-yield tourism
A practical case for events that bring visitors into the destination, with lessons from the 2017 Mekong Tourism Forum in Luang Prabang.
Engaging high-yield travelers
For balanced visitor economy growth
A case for measuring what visitors contribute locally, not just how many arrive, with practical metrics for destinations and hotels.
Six pillars of destination marketing
A destination strategy that begins with residents
A six-part framework for destination strategy: purpose, people, communities, assets, stories and advocates. The accompanying slides are a May 2026 edition, not a record of what was presented in 2025.